This business of portfolios is an interesting topic. As promised, I said that I would do some research to find the best ways to sell yourself in the freelance market.
There are a few things that I have come across that I think we freelance writers, artists, designers and talents should adhere to.
If you state that you’re a professional, make sure your portfolio demonstrates professionalism. Keep the personal comments out. That’s what you’re blogging or other social media is for. Testimonials are welcome and facts and accuracy relating to your work is preferred. After all, if you aim to solve a problem for prospect clients, they are looking for quality work, not your family or friends opinion of your work.
Don’t display your absolute best! Display the work that achieved the greatest response and demonstrates your skill set the best. It’s great to be diverse, but organizing your portfolio to showcase your diversity is critical. There is nothing more frustrating than a collaboration of art or writing displayed under one heading “PORTFOLIO”, break it up and categorize it. Prospective clients who want to see your technical skill set will not want to rifle through creative pieces to get to it. If you’re portfolio isn’t organized, will your work be organized?
APPLY APPLY APPLY…there are tons of sites and ads out there looking for you! I’ve sifted through hundreds of ads and countless sites displaying a staggering need for our work. The work is out there. Be fair with your rates, include a link to your website and blog, be honest with your capabilities and anticipation to meet the deadline and the work will be yours.
It’s one thing to want to do the work, it’s another to start doing it. Build yourself a schedule and stick to it. If this is the career you’ve dreamed of, stop treating it like a hobby and treat it as your profession.
I will keep you updated on all the new tidbits I uncover in my own journey. In the meantime, please comment if there is anything you would like to read on, or want to see included in my blog or on my website (which is coming soon)!